"80% Bitch, 100% Rich"
Born from a lifelong love of creative work and sharpened through years of professional video editing, our story is one of passion finding its purpose.
What started as a teenager cutting videos for a client roster grew into something bigger — a vision for storytelling that couldn’t be contained to a single screen or a single person.
Built on the foundation of family trust and a shared creative instinct, this company is what happens when the right people finally do the right thing together.
Biography
Creativity has never just been a hobby for me — it's the thread woven through everything I do. Whether I'm crafting something by hand for my Etsy shop or losing myself in a project late at night, I've always been drawn to making things that feel alive, intentional, and real.
That pull toward creative work led me, at 17, to start editing videos for my brother's company, Hard Hat Pro. I was cutting promotional and homepage videos for their clients, and I was good at it. But something specific started to happen when a project landed on my desk with room to breathe — the ones where no one handed me a rigid script or a template to follow. Those were the jobs where I'd look up and hours had passed. That kind of creative freedom lit something up in me, and I quietly started to realize: this is the direction.
Still, something was missing. As much as I loved shaping a story in the edit bay, I knew I wasn't meant to only live behind a screen. I wanted to be there — on location, camera in hand, in the middle of the moment as it was happening.
The next step almost chose itself. I'd always worked well with my siblings. We push each other, we trust each other, and we share a way of seeing the world that's hard to put into words. Turning that bond into a business partnership felt less like a leap and more like the most obvious thing we'd ever done.
The moment we decided to build this company together, it felt like an exhale — like all the scattered pieces of my creative life finally found their shape. It wasn't just a business idea. It was an aha moment: the sense that I'd found the path that leads somewhere real. Somewhere with purpose, freedom, and the kind of work you're proud to put your name on."
That's the spirit we bring to every event we film. We're not just capturing footage — we're telling your story the way we'd want ours told.